a fashion brand 
with a conscience.

How we started

Imagine a fashion company where every thread tells a story of compassion, and every design makes a difference in the lives of those facing homelessness. We turned that hope into a reality, creating Rough Sleeper: a brand dedicated to not only donating profits to support a powerful cause, but also providing practical help in the form of our Street Packs to individuals without homes or shelter.

Founding a fashion company that tackles homelessness is about more than just making clothes; it's a commitment to weaving empathy into the fabric of every piece. Our designs become a powerful tool for change, transforming wardrobes and, more importantly, transforming lives.

The power of Rough Sleeper is that it extends far beyond the design studio. It reaches shelters, community centers, and the hearts of individuals facing homelessness. It becomes a beacon of hope, providing not just clothing but a lifeline of support.


At Rough Sleeper, we believe in more than just making great clothes; we believe in making a positive impact. That's why we've chosen to donate a portion of our profits to support homelessness, with a special focus on providing Street Packs – a lifeline for those facing the harsh realities of life on the streets.

Our commitment is not just about giving back; it's about providing practical, meaningful support. Street Packs are thoughtfully curated backpacks containing essentials like hoodies, trackies, socks, beanies, and toiletries – items that can make a significant difference in the daily lives of men and women experiencing homelessness.



Homelessness is more than a lack of shelter; it's a loss of dignity. Street Packs not only meet immediate needs but also help send a powerful message – that everyone deserves to be seen, valued, and provided for.


We're not just handing out backpacks; we're partnering with shelters to customize each Street Pack based on their specific needs. This ensures that our contributions align with the real, day-to-day challenges faced by those seeking refuge and support.


Together, we can redefine the purpose of fashion. Join us in our mission to create a positive impact. With every purchase, you're not just upgrading your wardrobe; you're becoming a part of a community dedicated to fostering change, one Street Pack at a time.